NovaTune is the first Fair-Trade-Label that provides a real alternative to the conventional music industry. All that with advantages for all involved - from the artist to the listener.

Christian Wirsig, founder of NovaTune, about that: "Because of my own experience - as musician, with my own independent label as well as with different record companies and distributors - and the reports of friends I came to the conclusion that one cannot always moan about declined demos, nonexistent marketing of the label/distributor or high CD prices - one should do something."

But what and how? The result is NovaTune.

Spooky Dee, founder of the Orca Records Music Produktion & Distribution Group adds: "As producer and musician I had similar experiences and wanted to change some things in the music business, too. With Orca Records I started with a similar philosophy and with the take-over of NovbaTune we are even broadening our label services."

Through the own distribution network, less (often no) other distributors or dealers and our modern On-Demand production we are able to offer inexpensive CDs and pay 50% of the profits to the artists.

Newcomer have the best opportunities to develop slowly and without pressure as well as the high demands of the industry and at the same time are able to decide for themselves how far they want to go and which support they like to have from us, without being commited for a long term. It is known that one can endlessly argue about the different likings in music. And it is this diverse catalog that makes us special for our customers. Therefor our A&R Managers mainly check the technical side of the demos.

Furthermore other labels get the opportunity to list their CDs in our distribution catalog, to make their music available for everyone and everywhere.

Our Consumer Services offer a lot of products in the studio world up to the production of sound and picture mediums at reasonable prices.